News TOP

News Detail

Jollibee opens 1,000th store, to train 1,000 youth farmers

The country’s leading fast food brand Jollibee opened its 1000th store at BGC Triangle Drive in Taguig City Monday.

Jollibee Philippines President JJ Alano during the opening ceremony said the company started its countdown to 1000th store since October last year from Davao City to Guagua and Mexico in Pampanga, Binangonan in Rizal, Manila’s North Harbor, Bauang in La union, Mandaue City in Cebu, Boracay Island in Aklan, and Atimonan in Quezon, culminating with the opening of store number 1,000 at BGC Triangle Drive.

The newest store at BGC Triangle Drive is Jollibee’s sixth store within Bonifacio Global City (BGC) and 16th store in Taguig.

Jollibee Foods Corp.’s (JFC) top executives also unveiled the 1,000th store mark at the newly opened Jollibee store.

“Reaching 1,000 stores is a special milestone especially in an industry as competitive as ours. Jollibee’s growth and success over the years is largely due to the fruitful partnerships we’ve made and nurtured with our franchisees, and the support of the local government units where we operate, as well as our various business partners,” Alano said.

Last week, JFC Chairman Tony Tan Caktiong said the company targets to close 2017 with 4,000 stores across its brands worldwide.

These brands include Jollibee, Jollibee International, Chowking, Chowking International, Greenwich, Red Ribbon, Red Ribbon USA, Burger King, Mang Inasal, Dunkin Donuts, Younghe King, and Hong Zhuang Yuan.

As of May this year, the company has 3,555 stores here and abroad.

Moreover, JFC also announced that it allocated PHP10 million to train 1,000 Filipino youth farmers nationwide under its agro-enterprise management program.

On the sidelines of the event, Jollibee Group Foundation Executive Director Ma. Gisela Tiongson told the Philippine News Agency that the company aims to add 30 partners from non-governmental organizations (NGOs) and local government units (LGUs) to identify youth farmers that will benefit under the program.

She added that the Foundation already has 22 partner-NGOs and LGUs from its existing programs.

The Foundation eyes community-based youth farmers as well as senior high school students and students pursuing agriculture courses to be part of the agro-enterprise management training.

“Aside from production, they will learn how to do marketing, financial management, and other elements under enterprise management,” Tiongson said.

Tiongson also said the Foundation is also working with academic institutions to integrate agro-enterprise management in their curriculum.

She identified that STI Tanauan in Batangas and Don Bosco campuses in Mati, Davao Oriental and Legazpi City, Albay have established partnership with Jollibee Group Foundation.

“As a food company we know that the sustainability of our industry also relies on the sustainability of the agriculture sector,” Tiongson said.

“Currently, the average age of Filipino farmer is 57 years old. So that means our farmers are ageing. So if we want the sector to thrive and to continue, then we need to make agriculture a cool thing for young farmers to get into,” she noted.

Kris M. Crismundo/PNA