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Twitter wants political ads more transparent

WASHINGTON -- The US social media giant Twitter would implement new measures to increase the transparency of its political advertisements, the company said in a blog post on Tuesday.

In the coming weeks, Twitter would launch a transparency center that would provide details about various advertisements, the company said.

"Today, we're announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads," the post said.

Twitter would also require electioneering advertisers to clearly identify their campaigns as election campaigns, the company added.

Moreover, the company will allow its users to report inappropriate advertisements or offer feedback for every advertisement on Twitter.

Sputnik / PNA